Argumented/Virtual reality

News and insight on the use and development of augmented reality and virtual reality across automotive, including design and engineering, manufacturing, products, sales and marketing

audi

At Audi, going virtual in preparation of e-tron GT production

2019-07-18T11:15:00+01:00By Arjen Bongard

Audi is embracing virtual reality (VR) and other digital technologies as it gets ready to build its first electric sedan, the e-tron GT.

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Seat’s Martorell plant gets first parts delivery by drone

2019-07-10T17:16:00+01:00By Arjen Bongard

Seat’s car plant in Martorell, Spain, received its first parts delivery by drone Wednesday, as it works to improve efficiency in its manufacturing operations.

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FCA’s North America CIO to speak at Detroit automotiveIT event

2019-07-05T10:29:00+01:00

Fiat Chrysler North America CIO Mamatha Chamarthi will deliver a keynote address at the upcoming Go innovate! Live conference in Detroit in September.

Nissan IM Concept

Watch: Nissan brings the invisible into focus

2019-06-26T08:16:00+01:00

Nissan recently demonstrated how it can use the cloud and sensor technology to help drivers anticipate what might be ahead on the road.

Ask Mercedes AR

Mercedes-Benz wants to become your digital one and only

2019-06-04T14:52:00+01:00By Christopher Ludwig

Sabine Scheunert and her digitalONE team for sales and marketing IT are expanding customer touchpoints through apps and digital features, including vehicle-connected services through Mercedes me and new mobility services – all of it supported by an open architecture, artificial intelligence and cloud capabilities. 

Pieter Nota, board member, BMW

Watch: BMW board member Pieter Nota on improving digital customer journeys

2019-06-04T13:58:00+01:00By Christopher Ludwig

In this video, BMW’s board member for customer, brands and sales reveals big investment in connected technology to improve customer experiences and transform the carmaker’s business model.

Faurecia Ventures

Watch: How Faurecia invests in startups

2019-05-28T23:37:00+01:00

Faurecia Ventures is the company’s corporate venturing division, searching out next generation digital and mobility technology.

Audi VR training glasses

Audi the latest to expand use of virtual reality at dealerships and service bays

2019-05-22T14:31:00+01:00By Christopher Ludwig

Audi’s use of virtual-reality and augmented-reality tools to train technicians to work on electric vehicles is pointing the way towards a wider use of the technology across dealerships, sales channels and the aftermarket.

AGCO_irrigation

AGCO harvests more value from IT

2019-04-05T16:02:00+01:00By Christopher Ludwig

Like automotive firms, agricultural equipment maker AGCO is planting the seeds of transformation, implementing a common global IT infrastructure, more digital manufacturing processes and an agile approach to IT service and development.

Nissan.automotiveIT

Nissan turns to tablets to increase sales in competitive digital market

2019-03-26T11:38:00+00:00By Marcus Williams

Nissan has been introducing tablet technology to improve customer experience in its retail and aftermarket network.

visteon head up display on citroen ds5

IT takes a front seat for innovation at Visteon

2019-03-19T22:09:00+00:00By Christopher Ludwig

CIO Raman Mehta is leading a dramatic modernization of Visteon’s IT and IS architecture and enterprise systems, helping the cockpit electronics supplier to further digitalize its engineering, production and supply chain.

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Mapping the future of R&D in the automotive supply chain

2019-03-05T14:44:00+00:00By Andrew Williams

What IT tools are OEMs and suppliers using to support and manage the rapidly changing R&D processes?

ford.automotiveIT

Ford tests Gravity Sketch software to speed up car design processes

2019-01-31T17:40:00+00:00By Arjen Bongard

Ford Motor says it is the first automaker to work with Gravity Sketch, a 3D virtual reality tool that allows car designers to speed up their work.

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BMW drives innovation and smart tech in digital production push

2019-01-16T11:52:00+00:00By Victoria Johns

Jürgen Maidl, BMW’s senior vice president logistics, reveals the importance of developing innovative technologies in production logistics - and the benefits of thinking like a start-up.

BMW.automotiveIT

Preview: An auto show, a tech show or both in Las Vegas?

2018-12-20T18:27:00+00:00By Arjen Bongard

With the Detroit Auto Show struggling, CES, even more than in recent years, is stepping up its automotive game.

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BMW ups the pace on industry 4.0 technology

2018-12-18T09:51:00+00:00By Victoria Johns

BMW Group is to expand its use of industry 4.0 innovations in its production logistics.

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New BMW 3 Series cockpit production pre-planned with VR tools, company claims digital tools ushers in new era of collaboration between different production stakeholders

2018-11-20T16:39:00+00:00By Paul Fisher

The Munich auto giant claims a company first in bringing building, systems, logistics and assembly planners as well as production employees together to assess new production areas in virtual reality, and test new procedures using 3D glasses. The cockpit pre-assembly workstations for the new 3 Series sedan were the first ...

Technology key to evolution of supply chains but automakers need to adapt quickly to take advantage

2018-11-14T18:50:00+00:00By Victoria Johns

The automotive industry will only stay ahead of the curve in an age of greater supply chain complexity by adopting wider digitalisation as part of its routine operations, delegates at the JDA Focus Connect conference in Barcelona were told last week.

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Daimler forging its future in Factory 56 with emphasis on agile manufacture of mobility and EV solutions

2018-10-18T13:22:00+01:00By Christopher Ludwig, Michael Nash

New car manufacturing facilities will need to be highly flexible as the trends of vehicle electrification and autonomous driving continue to evolve.

CES.automotiveIT

“Get ready for the data age”

2018-10-05T10:42:00+01:00By Arjen Bongard

Next January’s CES will underscore the growing importance of data for the automotive industry and other business sectors, executives of the US Consumer Technology Association (CTA) say.

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