Argumented/Virtual reality

News and insight on the use and development of augmented reality and virtual reality across automotive, including design and engineering, manufacturing, products, sales and marketing


AGCO harvests more value from IT

2019-04-05T16:02:00+01:00By Christopher Ludwig

Like automotive firms, agricultural equipment maker AGCO is planting the seeds of transformation, implementing a common global IT infrastructure, more digital manufacturing processes and an agile approach to IT service and development.


Nissan turns to tablets to increase sales in competitive digital market

2019-03-26T11:38:00+00:00By Marcus Williams

Nissan has been introducing tablet technology to improve customer experience in its retail and aftermarket network.

visteon head up display on citroen ds5

IT takes a front seat for innovation at Visteon

2019-03-19T22:09:00+00:00By Christopher Ludwig

CIO Raman Mehta is leading a dramatic modernization of Visteon’s IT and IS architecture and enterprise systems, helping the cockpit electronics supplier to further digitalize its engineering, production and supply chain.


Mapping the future of R&D in the automotive supply chain

2019-03-05T14:44:00+00:00By Andrew Williams

What IT tools are OEMs and suppliers using to support and manage the rapidly changing R&D processes?


Ford tests Gravity Sketch software to speed up car design processes

2019-01-31T17:40:00+00:00By Arjen Bongard

Ford Motor says it is the first automaker to work with Gravity Sketch, a 3D virtual reality tool that allows car designers to speed up their work.


BMW drives innovation and smart tech in digital production push

2019-01-16T11:52:00+00:00By Victoria Johns

Jürgen Maidl, BMW’s senior vice president logistics, reveals the importance of developing innovative technologies in production logistics - and the benefits of thinking like a start-up.


Preview: An auto show, a tech show or both in Las Vegas?

2018-12-20T18:27:00+00:00By Arjen Bongard

With the Detroit Auto Show struggling, CES, even more than in recent years, is stepping up its automotive game.


BMW ups the pace on industry 4.0 technology

2018-12-18T09:51:00+00:00By Victoria Johns

BMW Group is to expand its use of industry 4.0 innovations in its production logistics.


New BMW 3 Series cockpit production pre-planned with VR tools, company claims digital tools ushers in new era of collaboration between different production stakeholders

2018-11-20T16:39:00+00:00By Paul Fisher

The Munich auto giant claims a company first in bringing building, systems, logistics and assembly planners as well as production employees together to assess new production areas in virtual reality, and test new procedures using 3D glasses. The cockpit pre-assembly workstations for the new 3 Series sedan were the first ...

Technology key to evolution of supply chains but automakers need to adapt quickly to take advantage

2018-11-14T18:50:00+00:00By Victoria Johns

The automotive industry will only stay ahead of the curve in an age of greater supply chain complexity by adopting wider digitalisation as part of its routine operations, delegates at the JDA Focus Connect conference in Barcelona were told last week.


Daimler forging its future in Factory 56 with emphasis on agile manufacture of mobility and EV solutions

2018-10-18T13:22:00+01:00By Christopher Ludwig, Michael Nash

New car manufacturing facilities will need to be highly flexible as the trends of vehicle electrification and autonomous driving continue to evolve.


“Get ready for the data age”

2018-10-05T10:42:00+01:00By Arjen Bongard

Next January’s CES will underscore the growing importance of data for the automotive industry and other business sectors, executives of the US Consumer Technology Association (CTA) say.


Bosch implements AR for technical service training

2018-08-03T13:04:30+01:00By Farah Alkhalisi

Bosch is implementing augmented reality (AR) in technical service training at its 31 support workshops worldwide. Courses developed at its training center in Plochingen, near Stuttgart, will be offered to 3500 global employees to update them on technical developments in vehicle servicing and repair.

silicon valley.automotiveIT

Inside Silicon Valley automotive: Has California's high-tech scene reached its peak?

2018-07-26T16:46:00+01:00By Christopher Ludwig

Rising costs, concerns over cyber security, and emerging innovation hubs may eventually limit how much automotive companies grow and invest in northern California.


DARPA talks about AR and VR for future combat vehicles

2018-06-28T12:24:53+01:00By Farah Alkhalisi

DARPA, the US Defense Advance Research Projects Agency, has demonstrated some of its upcoming technologies to be applied in combat vehicles. The GXV-T (Ground X-Vehicle Technologies) program has been looking at ways to make vehicles lighter, faster and more agile over a variety of terrain – and also at the ...


Inside Silicon Valley automotive: A new role for tech and IT offices

2018-06-19T16:09:00+01:00By Christopher Ludwig

Carmakers are expanding technology and IT offices in Silicon Valley, and tasking them with functions that are different from the roles played by traditional R&D centers.

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Ubimax partners with DAQRI on AR smart glasses, Porsche rolls out AR for technicians

2018-06-05T09:18:45+01:00By Farah Alkhalisi

Ubimax, developer of wearables and augmented reality (AR) products, has announced a strategic co-operation with DAQRI, maker of AR glasses. DAQRI, based in Los Angeles and Dublin, is to provide its AR hardware for Ubimax Frontline, an AR software stack.

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Volkswagen implements AR in digitized training programs, AI in business admin

2018-05-15T07:49:58+01:00By Farah Alkhalisi

Volkswagen has held its first Future Training Forum in Wolfsburg to discuss issues including the digitalization of its vocational training programmes and future learning environments. Conference participants included board members, human resources managers, training experts, Works Council members, young people’s representatives and apprentices, and Volkswagen plans to repeat this exercise ...

harman samsung digital cockpit

Harman to supply over-the-air update tech to Great Wall Motors

2018-05-04T09:45:38+01:00By Farah Alkhalisi

Great Wall Motors is to launch its first connected vehicle with a remote software updating service in 2019. The over-the-air (OTA) technology will be supplied by Harman, whose Remote Vehicle Updating Service has already been fitted in more than 25 million cars worldwide.

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Mercedes-Benz launches dealership VR, AR apps, continues digitalization of sales experience

2018-04-30T07:25:15+01:00By Farah Alkhalisi

Prospective customers at Mercedes-Benz dealerships in Germany can now experience a car in real-time in different configurations: a drive or ride via virtual reality goggles is on offer as part of the sales experience. Those interested in the new A-Class can also configure and specify their car on a 3D ...

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