All althaus articles

  • bmw althaus.automotiveIT
    Article

    BMW hires Althaus for global brand management

    2012-12-19T14:38:56Z

    Steven Althaus (Photo: BMW)BMW has hired Steven Althaus to oversee its brand management and marketing services.Althaus, 44, will assume his new position at the German premium car maker in January.Althaus was mostly recently chairman and CEO of the German and Austrian operations of Publicis. He joined the communications agency ...